Case Study
Commerce Bank of Oregon Brand Refresh
Scope & Approach
We began with a strategic deep dive to uncover The Commerce Bank of Oregon’s unique attributes, translating them into a polished brand identity that mirrored their exceptional service. Through vision and values workshops, we defined the bank’s purpose and crafted a clear value proposition to guide the refresh.
- Re-articulation of core values, mission, and vision statements.
- A full overhaul of the brand identity, marketing collateral, and website.
- Development of messaging for the CEO and
- Relationship Managers to amplify the brand’s impact.
When we began the brand refresh for The Commerce Bank of Oregon, we needed to clearly define what set them apart. We gathered the leadership team and asked: What makes us exceptional?
The answers highlighted the bank’s core strengths—long-standing, trust-driven relationships, a level of personal service that’s rare in the industry, and the unique ability to deliver big-bank resources with a community-focused approach.
These core attributes weren’t just ideas; they were the driving force behind the bank’s daily operations.
By articulating them clearly, we built a foundation that guided every decision in the brand refresh, ensuring the new identity stayed true to what makes the bank genuinely exceptional.
Our work included developing a sophisticated visual identity with cohesive style guidelines, creating high-impact marketing collateral that emphasized the bank’s relationship-driven ethos, and building a modern, intuitive website.
We also refined executive messaging and provided training to ensure consistent communication.
Impact
By articulating them clearly, we built a foundation that guided every decision in the brand refresh, ensuring the new identity stayed true to what makes the bank genuinely exceptional.
Our work included developing a sophisticated visual identity with cohesive style guidelines, creating high-impact marketing collateral that emphasized the bank’s relationship-driven ethos – transforming its brand from ordinary to exceptional.
