Capabilities > Strategic Planning
Clarify Direction.
Move with Purpose.
Strategic Planning
We work with leadership teams to clarify direction, align priorities, and translate strategy into actionable plans. Our work creates the structure and decision frameworks needed to move initiatives forward with focus and clarity.
Identity & Purpose
We work with leadership to define organizational identity and purpose—clarifying what the organization stands for and the outcomes it exists to create.
Market & Audience Insight
We conduct market and audience research to understand needs, expectations, and perception—providing the insight required for clarity of direction and communication.
Narrative & Positioning
We develop the strategic narrative and positioning that articulate how the organization expresses its value and is differentiated in the market.
Team & Cultural Alignment
We align teams around shared priorities and meaning—ensuring strategy translates into coordinated action, communication, and decision-making.
Horizon Planning
We translate long-term vision into phased priorities, focus, and structured pathways over the next 6–18 months.
Brand & Communication Expression
We guide brand and communication expression across internal and external touch points—so the organization shows up consistently and intention.
Featured Case
University of Chicago Online Learning Platform Launch
The University of Chicago Alumni Association was preparing to launch a new online learning platform to strengthen ongoing engagement with alumni. However, internal teams held different assumptions about its purpose—some viewed it as programming, some as fundraising support, some as community-building. There was also external competition in the lifelong learning space (Coursera, MasterClass, LinkedIn Learning) and a need to articulate what made a UChicago learning experience distinct.
We conducted qualitative audience research, mapped alumni motivations and behaviors, and synthesized insights into a strategic narrative that re-centered the platform around curiosity, continuing inquiry, and belonging to a community of thinkers.
We then developed the messaging framework, value proposition, and proof points used across launch materials, internal communications, and partner presentations. The result was a clear, shared narrative that aligned stakeholders, distinguished the platform in a crowded market, and grounded outreach in a genuine offer of continued learning.
Get in Touch.
We work closely with leadership teams and decision-makers. If you’d like to discuss a potential engagement or explore whether we’re the right partner for your organization, share a bit about your context and we’ll be in touch.
Branding & Design
We believe in the potential for powerful design to sparks change. We work with purpose-driven organizations ready to engage and inspire, translating strategy into powerful visual narratives that resonate deeply with audiences.
Team Activation
Our Team Activation approach brings together Strategic Workshops, Hands-On Leadership, and immersive Team Experiences to transform potential into momentum. We don’t just talk about leadership—we activate it.
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