Capabilities > Strategic Planning
From Vision to Horizon—
Turning Purpose into
Lasting Change
Strategic Planning


MATRIARC is a full service marketing agency focused on partnering with leaders driving culture, sustainability, and social impact initiatives—across DEI, Corporate Comms, CSR, and ESG. From internal campaigns to external branding and digital activations, we serve as strategic and creative partners to amplify impact.
Social Impact Strategy & Campaign Development
Our clients see diversity, equity, inclusion, and related values as essential practices requiring ongoing effort and innovation. We partner with foundations, schools, and mission-driven organizations to develop initiatives that drive cultural progress.
Mission, Vision & Values Alignment
Transform your brand’s ideals into a lived reality, both inside and out. We work with leaders who want to bring core values to life, making them more than just words. Our process fosters authenticity and belonging, embedding your company’s aspirations into every action—not just words on a wall.
Customer Experience Strategy
We go beyond surface data, diving into the mindsets, beliefs, attitudes, and journeys that shape audience experiences. Through tailored research, we help you craft strategies that resonate with the nuanced needs and aspirations of your audience.
Innovation Strategy
Sift through the cloud of big ideas and distill your vision into manageable steps. When our clients are launching products, expanding services, restructuring, or entering new markets, we provide the insights and guidance needed to get big ambitions off the whiteboard and into the market.
360 Marketing Planning
Set a strategic course for your marketing efforts with a plan tailored to your growth goals. Whether you're a middle-market company or an executive-level brand leader at a large organization, we help you define a marketing horizon that integrates timing, growth priorities, and budgets in support an achievable goals.
Resonance Assessments
We delve into your brand's presence across key channels, attuning to the elements that resonate most. By identifying where your brand's impact harmonizes or falls flat, we pinpoint strengths, untapped opportunities, and areas for growth. Our approach moves the needle, not just the aesthetics.

Featured Case
University of Chicago Online Learning Platform Launch
UChicago’s Alumni Association leverages e-learning to deepen alumni connections, positioning itself as a lifelong learning partner invested in alumni success and growth.

Branding & Design
We believe in design that does more than look good—it sparks change. We work with purpose-driven organizations ready to engage and inspire, translating strategy into powerful visual narratives that resonate deeply with audiences.
Team Activation
Our Team Activation approach brings together Strategic Workshops, Hands-On Leadership, and immersive Team Experiences to transform potential into momentum. We don’t just talk about leadership—we activate it.

Let’s get strategic.
Whether you’re setting your sights on growth, refining your mission, or navigating complex challenges, we’re here to roll up our sleeves and saddle up right beside you. Send us a note, and we’ll reach out to schedule a complimentary consultation to explore how we can help.


Empower your business with clear strategy and purposeful action.
Download our eBook to explore how to thoughtfully address the steps that matter most, leveraging the unique skills and perspectives that come with being a woman-led company.
Set a horizon for your big initiatives and discover how to bring your vision to life with clarity and impact.