Are our efforts at being on brand, on message, and on point inadvertently scrubbing away our ability to think outside the, er, cage?
We’ve all been on the receiving end. The awareness campaign that raises no awareness. The community event flyer that looks like every other community event flyer. The stock photo of hands joining in a circle. The appeal letter that could have been sent by anyone, about anything. In marketing terms, this is in part due […]